Apple wants to shift the mindsets of doctors and patients, says Health VP

After speaking at India’s BioAsia 2023 conference about Apple’s preventative health work, Dr. Desai is continuing to court the media about the company’s efforts in the field.

Apple is still at the beginning of its health journey, “because ultimately health tech is a very large people change management problem,” Desai told The Hindu Business Line. “You have to change the behavior of physicians and then you have to change the patients’ and customers’ behaviour. Behavior change is one of the hardest things to do.”