Fast Company January 23, 2020
To embed itself into the fitness ecosystem, Apple Watch is teaming up with fitness studios like Orangetheory and Crunch Fitness to give workout junkies a way to earn rewards at the gym—or on the trail.
For years Apple Watch customers have been walking and running to meet step counts just for the satisfaction of meeting their goals. Now Apple is giving them better reasons to get sweaty.
Apple is embedding itself more deeply with fitness brands through a new rewards program called Apple Watch Connected. Starting Thursday, members of Crunch Fitness, greater Twin Cities YMCA, BaseCamp, and Orangetheory who own Apple Watches will be able to accrue...
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