Forbes July 16, 2024
When Apple introduced its AR Kit software at WWDC in 2017, I had a chance to talk to Apple CEO Tim Cook after the morning keynote at a private event later that afternoon. I asked him about his thoughts on AR, and he shared that he believed AR technology could be one of Apple’s most important products someday. He also confirmed that the company was committed to delivering a powerful AR experience in the future.
That is why Apple created the AR Kit and was getting a jump on building software for a new AR device that, when ready, would have hundreds if not thousands of apps available when it shipped. Tim Cook also told me that the AR device...
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