Apple Vision Pro to sell in China, Japan and Singapore by end of this month in first debut outside the U.S.

CNBC June 12, 2024
Dylan Butts

Key Points

– The headset will start at its highest asking price in China, where it will host apps from local developers, including Chinese tech giants like Tencent and ByteDance.

– The entrance into international markets comes earlier than expected and could signal weak demand in the U.S., according to an analyst.

Apple announced on Tuesday that it will launch its flagship virtual reality headset, the Apple Vision Pro, in China, Hong Kong, Japan and Singapore on June 28.

The Asian markets represent the gadget’s debut outside of the United States, with pre-orders beginning on Friday.

The VR headset first became available for purchase in the U.S. four months ago, with a starting price of $3,499. The Vision Pro will...

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