New York Post July 20, 2022
Reuters

Apple on Wednesday released a report outlining a two-pronged strategy in digital health markets, courting consumers with health and fitness features on one hand while engaging with traditional healthcare systems on the other.

Spearheaded by Appleā€™s chief operating officer, Jeff Williams, the report is the first time Apple has offered a comprehensive view of its approach to healthcare markets in the eight years since it began releasing health features such as a medical records storage system on iPhones. It has also started partnering with institutions such the Stanford University School of Medicine to conduct large-scale formal medical studies.

Much of the work has centered around the Apple Watch, a device that Williams played a key role in bringing to market...

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Topics: Apps, Digital Health, mHealth, Patient / Consumer, Provider, Survey / Study, Technology, Trends, Wearables
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