CNBC March 25, 2024
Key Points
– Apple will launch its Vision Pro headset in China this year, CEO Tim Cook told Chinese state media.
– Apple’s virtual and augmented reality headset launched in the U.S. in February with a starting price of $3,500.
– With the Vision Pro’s entrance into China, Apple will compete against local headset players such as Pico, which is owned by TikTok’s parent company ByteDance.
Apple will launch its Vision Pro headset in China this year, CEO Tim Cook told Chinese state media.
In a video posted on one of CCTV’s accounts on Chinese social media site Weibo, Cook was heard responding “yes,” when asked if the Vision Pro would launch in China this year.
Apple’s virtual and augmented...
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