Becker's Healthcare May 24, 2023
Giles Bruce

Apple launched an ad campaign May 24 focused on its health data privacy efforts.

The tech company released a video ad voiced over by actress Jane Lynch and a white paper on how its Health iPhone app and HealthKit protect data privacy.

The campaign comes in the wake of other tech companies facing lawsuits over their alleged collection of patient data — some of via hospital and health system websites — and the FTC scrutinizing healthcare data privacy.

Apple says...

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Topics: Apps, Digital Health, Patient / Consumer, Provider, Technology
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