Apple Reportedly Weighing Smart Glasses Push

PYMNTS.com November 5, 2024

Apple is reportedly exploring the viability of entering the smart glasses market.

The tech giant has launched an in-house study of currently available products, Bloomberg News reported Monday (Nov. 4).

According to that report, the project — code-named Atlas — began last week and centers around getting feedback from Apple workers on smart glasses, sources told Bloomberg.

The sources said further focus groups will be held in the near future, overseen by Apple’s Product Systems Quality team, part of the company’s hardware engineering department.

“Testing and developing products that all can come to love is very important to what we do at Apple,” the group wrote in an email to select employees based at the company’s headquarters. “This is why...

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