PYMNTS.com March 30, 2025

Apple is reportedly working on an artificial intelligence (AI) agent that can dispense health advice.

It’s all part of what the company has dubbed “Project Mulberry,” Apple’s latest — and perhaps strongest — push into the health field, Bloomberg News reported Sunday (March 30).

According to that report, this project is an interaction of an earlier effort called “Project Quartz,” a health coaching service that would deploy AI to help users exercise, develop healthier eating and sleeping habits.

Now, the project has ramped up development, the Bloomberg report said, with release possible as soon as Apple releases its iOS 19.4 operating system update, something that could happen in spring or summer of 2025.

The idea, the report said, is to...

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