Apple Puts The Promise Of Health Innovation In The Hands Of Consumers . . . Pun Intended

Forbes September 17, 2019
Forrester

“Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” — Jeff Williams, Apple’s chief operating officer

At Apple’s special September event last week, the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by Apple customers using iPhones and Apple Watches. The kicker here is that Apple is empowering consumers with more control over their health data and how they want it to be used — essentially putting the customer in charge.

Following on the heels of the successful and popular Apple Heart Study, this year Apple customers will have the ability to participate in three research studies by downloading...

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