Apple Promises AI Privacy: Here’s Why It Claims Its AI Tech Will Be More Secure Than Competitors

Forbes June 12, 2024
Robert Hart

Topline

Apple finally joined the great AI arms race this week after months of lagging behind big tech rivals like Google, Microsoft and Meta, unveiling a series of products juiced with artificial intelligence that it has pitched as a more secure, privacy-focused alternative to how its competitors process requests in the cloud.

Key Facts

Key Background

Apple’s privacy-focused debut to the AI arms race has reignited a long-simmering debate over data privacy in Silicon Valley. Unlike many of its marquee competitors such as Alphabet’s Google, Instagram parent Meta and Amazon, Apple cares less about collecting user data as more of its profits come from hardware like iPads, iPhones and MacBooks. As a result, Apple can afford to position itself more...

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