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Apple Plans More Powerful Siri Amid Increased AI Spending
PYMNTS.com September 7, 2023
Apple’s Siri is reportedly getting upgraded as part of a mass uptick in AI spending.
As The Information reported Wednesday (Sept. 6), the company is planning to incorporate artificial intelligence (AI) large language models into its devices to let users automate more complicated tasks.
That report, citing sources familiar with the matter, says Apple has upped its AI investment to the point that the company is spending millions of dollars a day.
With that investment, Apple hopes to do things like let iPhone owners employ simple voice commands to automate multi-step tasks, the sources said.
The report gives the example of a person telling Siri to create a GIF using the last five pictures on their camera roll and send...
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