Forbes February 6, 2025
Apple reportedly stops developing AR audio smart glasses. It will continue to support its $3500 Vision Pro, introduced just a year ago. Apple is banking on Vision Pro gaining traction with enterprises, having apparently forgotten the sad fate of Microsoft’s HoloLens. Having fallen grievously behind on AI with its shockingly lame once and future agent, Siri, Apple continues to spend billions on exactly the wrong things, forfeiting the wearable AI market to Meta, and betting on enterprise MR. Don’t sell your Apple stock yet, though. The great thing about being the biggest tech company in the world, with a market cap of $3.55 Billion, is that when Siri is finally the cheerful and useful assistant promised in 2012, it will...