Apple just significantly deepened its bet on services

AXIOS September 16, 2020
Ina Fried

As expected Tuesday, Apple debuted new iPads and Apple Watch models featuring new colors and modest hardware advances. But the really significant long-term move for Apple was the further expansion of its services business.

Why it matters: With the slowing down of the smartphone market, Apple has turned to services to become its key growth engine.

Apple made two big announcements on the services front:

1. Apple Fitness+. The service. It costs $9.95 a month (or $79.95 a year), with three months included with the purchase of a new Apple Watch
2. Apple One is actually a set of new bundles. The basic service, at $14.95 per month, includes Apple Music, Apple Arcade, Apple TV+ and extra iCloud storage. A $19.95...

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