MIT Technology Review June 11, 2024
James O'Donnell

Apple’s first big salvo in the AI wars makes a bet that people will care about data privacy when automating tasks.

At its Worldwide Developer Conference on Monday, Apple for the first time unveiled its vision for supercharging its product lineup with artificial intelligence. The key feature, which will run across virtually all of its product line, is Apple Intelligence, a suite of AI-based capabilities that promises to deliver personalized AI services while keeping sensitive data secure. It represents Apple’s largest leap forward in using our private data to help AI do tasks for us. To make the case it can do this without sacrificing privacy, the company says it has built a new way to handle sensitive data in...

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