CB Insights September 20, 2017
The market opportunity in health care is huge, and Apple sees health care and wellness as a core part of its app, services, and wearables strategies. Now the company is aiming to become your personal health record, jumping into research, medical devices, and more.
As Apple CEO Tim Cook has said, the health care market makes the smartphone market look small. In fact, with over $7 trillion in health spending per year, it’s already almost 10% of global GDP.
In his recent keynote in August 2017 (when the company announced the new Apple Watch and new iPhone 8 and X), Tim Cook also stated that “health care is big for Apple’s future.”
Already Apple has a large market opportunity built...
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