Apple Is Caught In Its Own Dangerous Catch-22

Forbes March 15, 2025
Ewan Spence

Apple’s weak AI efforts were highlighted this week with an announcement that some Apple Intelligence improvements to Siri are being delayed until 2026. This failure to deliver on features presented in the WWDC 2024 keynote has seen noted Apple commentator John Gruber serve a blistering takedown of Apple’s efforts to date.

He’s not the only one.

As the competition roars off into the AI-powered distance, what challenges is Apple facing, and what options are open to it?

Apple Intelligence’s Catch-22 Challenge

First, let us acknowledge that artificial intelligence—specifically generative AI—is not just a buzzword used to sell the latest technology but a technique that has imbued itself into the landscape. Sometimes, it is front and centre, such as Microsoft’s Copilot...

Today's Sponsors

Today's Sponsor