CNBC October 13, 2020
Apple has made some bold moves into health care, a market worth trillions globally. Most recently, it announced a blood oxygen sensor on the Apple Watch Series 6 and a partnership with the Singaporean government to incentivize Apple Watch users to be more healthy. But the company’s strategy is a bit elusive as it walks the fine line between wellness and medicine.
Apple has three areas of focus when it comes to health: hardware, like the Apple Watch, software, like the Health App and ResearchKit, and services, like Fitness+, Apple’s newest subscription service.
Most of these devices and services revolve around the iPhone ecosystem. While iPhone sales are still the majority of Apple’s revenue, wearables and services are quickly...
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