Apple: Giving healthcare the iPod treatment

Medium September 3, 2018
Isaac Krasny

Dissecting Apple’s strategy for entering healthcare

I’ve been tracking the various developments in Apple’s healthcare push, including their health records API and increased emphasis on wearables and health sensors. It seemed like a good time to consider the trillion-dollar company from Cupertino’s overall healthcare strategy, and what they’re bringing to the table.

When I first wrote about Apple’s health records API, I noted that we must consider all of Apple’s decisions from their overarching strategic goal: to sell more devices. Everything they do — all of their services and applications and sleek retail stores — exists to drive device sales. While in the past this has been computers, iPhones, iPads, and iPods, the company has recently added the HomePod speaker, AirPods, and...