AXIOS June 10, 2024
Ina Fried

Apple on Monday unveiled “Apple Intelligence,” its plan to harness advances in artificial intelligence to improve the software that powers the iPhone, Mac and other products.

Why it matters: Apple has been the slowest of the major tech companies to detail a generative AI strategy, and today’s announcements represent its broadest effort yet to hang the banner of modern AI over its popular products.

Driving the news: Here’s what Apple announced at its Worldwide Developers’ Conference, in a pre-recorded video laying out a roadmap for all its products over the next year.

AI

With “Apple Intelligence,” the company is stressing the highly personal nature of its approach as well as the efforts Apple has taken to preserve privacy, including handling...

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Topics: AI (Artificial Intelligence), Conferences / Podcast, Digital Health, Technology, Trends, Wearables
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