PYMNTS.com October 13, 2024
Apple is reportedly struggling to land major software makers to build apps for its Vision Pro.
It’s a difficulty that threatens to hold back new advances the mixed reality headset, Apple’s biggest new device in several years, The Wall Street Journal (WSJ) reported Sunday (Oct. 13).
According to the report, new apps released on the Vision Pro each month have slowed since the headset debuted earlier this year, with some of the world’s most successful virtual-reality software developers choosing not to design apps for the device.
And without enough “killer apps,” WSJ said, some users have found the Vision Pro less useful and decided to sell them.
“It’s a chicken-or-egg problem,” said Bertrand Nepveu, who worked on the Vision...
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