PYMNTS.com January 4, 2024
Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement.
The tech giant on Thursday (Jan. 4) announced the addition of new meditations and workouts to the subscriptions service, including some with high-profile celebrity partners such as Al Roker and Trixie Mattel.
“Starting the new year can mean kicking off a fitness and wellbeing journey, restarting after a long break, or looking to take it up a level with a new challenge,” Jay Blahnik, vice president of Fitness Technologies at Apple, said in a statement.
This New Year’s focus on fitness is becoming something of an annual tradition for Apple, which added new workouts to Fitness+ about a year ago....
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