CNBC May 14, 2020
Key Points
– Apple has purchased virtual reality company NextVR, Apple confirmed to CNBC.
– The purchase is further evidence of Apple’s plans to enter virtual reality and related augmented reality technologies as a new product category.
– The Newport Beach, California start-up previously focused on broadcasting and producing live and recorded events in virtual reality, like sporting events and concerts.
Apple has purchased virtual reality company NextVR, Apple confirmed to CNBC.
The purchase is further evidence of Apple’s plans to enter virtual reality and related augmented reality technologies as a new product category, although the company has not announced firm plans or a new hardware product, aside from AR software for iPhones.
An Apple spokesperson provided the the company’s...
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