Forbes September 11, 2019
On September 10, 2019, Apple announced that it would be launching “three unprecedented medical studies” that will allow Apple Watch users to “contribute to potential medical discoveries and help create the next generation of innovative health products.”
Apple as a healthcare company
When a much-loved company such as Apple announces an innovative new project, takes on elite university partners and medical organizations, and promises “groundbreaking” new medical research that will “help patients today and … make contributions that will benefit future generations,” it automatically sounds like a positive “disruption” in a flawed industry. The flurry of celebratory press releases from university partners make it seem like we’re finally getting a handle on health data and with the help of our...
Today's Sponsors
Today's Sponsor