Apple and Meta Reportedly Pursuing AI Collaboration

PYMNTS.com June 23, 2024

Apple has reportedly held discussions with Meta about partnering on artificial intelligence (AI).

The iPhone maker and the social media giant have discussed integrating Meta’s AI model into Apple’s recently announced Apple Intelligence, The Wall Street Journal (WSJ) reported Sunday (June 23), citing sources familiar with the matter.

The report noted that Meta and other companies working on generative AI products are hoping to take advantage of Apple’s massive distribution. For its part, Apple has said it plans to work with partners such as OpenAI for more complex AI tasks.

“We wanted to start with the best,” said Apple software leader Craig Federighi, adding that ChatGPT “represents the best choice for our users today.” He also said the company also...

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