PYMNTS.com May 5, 2024

What if Apple’s voice assistant Siri “was really, really, really good?”

That question is at the heart of much of the tech giant’s artificial intelligence (AI) research, according to a report Sunday (May 5) by The Verge reviewing those efforts.

For example, a team of Apple researchers has been trying to develop a way to use Siri without having to use a wake word.

Rather than waiting for the user to say “Hey Siri” or “Siri,” the voice assistant would be able to intuit whether someone was speaking to it.

“This problem is significantly more challenging than voice trigger detection,” the researchers did acknowledge per the report, “since there might not be a leading trigger phrase that marks the...

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