Apple Adds Subscription Bundle Pricing for Developers as Competition Heats Up

PYMNTS.com December 18, 2023

As app developers look to drive subscription loyalty in the face of increasing competition, Apple is making it possible for players in the space to offer bundled subscription pricing.

The tech giant announced Friday (Dec. 15) in a post on its site for developers that it is testing the feature.

“Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription,” the company stated.

The feature will be available for developers to offer discounted subscriptions to consumers who are already enrolled in one of their own other subscriptions. It also allows for subscription...

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