CB Insights August 30, 2024
We mined Apple’s partnerships, acquisitions, and earnings reports to discern how the company is positioning in AI.
Apple’s recent moves are a testament to its singular approach to AI development.
Unlike big tech peers like Google and Meta, it’s largely kept its in-house model development activity out of the public eye. With a focus on the on-device user experience — and smaller models as a result — Apple is relying on external large language models (LLMs) from partners like OpenAI to round out its generative AI suite.
Using CB Insights data, we uncovered the 3 biggest strategic priorities in Apple’s AI strategy:
- Apple is angling for an AI agent built on top of its app empire. The company aims...