Urology Times October 19, 2024
Key Takeaways
- A strong digital presence is vital for healthcare providers to connect with patients and address biases.
- Physicians should leverage their communication strengths, whether through blogs, videos, or podcasts.
- Hiring marketing professionals can be advantageous for physicians lacking marketing expertise.
- Digital platforms enable patients to evaluate a provider’s style and content, aiding in their decision-making.
In this video, Amy Pearlman, MD, discusses the importance of a digital footprint for physicians. Pearlman presented a talk at the 2024 Sexual Medicine Society of North America Fall Scientific Meeting in Scottsdale, Arizona titled “Building a Thriving Mens Health Practice from Scratch – Private Practice.” She is a urologist and co-founder of the Prime Institute in Coral Gables, Florida.
Transcription:
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