Forbes November 29, 2023
With the annual Medicare open enrollment period set to close on December 7, the onslaught of Medicare advertising hasn’t slowed down. These ads target the 65 million Americans on Medicare, who have a plethora of insurance coverage options and many of whom can only switch between during this Annual Enrollment Period (AEP).
This year’s ads must meet new requirements that limit how plans, brokers, and other third parties can use the Medicare logo and images of the Medicare identity card. They must also pass a Medicare agency review. These protections came along in the wake of increasing consumer complaints about misleading sales and marketing tactics.
Formal complaints likely undercount the true extent of the practices. According to a Commonwealth Fund...
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