Fortune February 2, 2024
Across the globe, more people are eager to spend money in the name of well-being, particularly on wellness tourism, wearable technology, and healthy eating.
According to the Global Wellness Summit’s 2024 trends report from the Global Wellness Institute, which combines research and insights from experts in the field—including scientists, CEOs, and academics—the wellness market is surging. And it’s not expected to slow down anytime soon.
The global wellness economy was valued at $5.6 trillion in 2022, increasing by 12% since 2020. According to the report, roughly one in every $20 is spent on wellness, and the global wellness economy is expected to rise to $8.5 trillion by 2027.
The U.S. tops the global list of countries for...
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