Pharmacy Times February 11, 2025
Key Takeaways
- RxPass, a $5 subscription service, offers Prime members access to 60 generic medications, improving affordability and adherence for those on multiple medications.
- A study found RxPass led to a 27% increase in days’ supply, 29% increase in refills, and 30% decrease in out-of-pocket costs.
- RxPass could disrupt traditional retail pharmacies, challenging their business models and impacting medication and merchandising sales.
Amazon Pharmacy’s subscription service could cause sale disruptions for traditional retail pharmacies.
RxPass, Amazon Pharmacy’s subscription service for common medications, has demonstrated significant improvements in medication adherence and out-of-pocket cost reductions, according to research published in JAMA Network Open. However, RxPass could disrupt traditional retail pharmacies, making it difficult to compete with Amazon Pharmacy’s business model.1-3
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