Healthcare IT Today January 3, 2024
Guest Author

The following is a guest article by Sonia Singh, Chief Insights Officer at AVIA Health

Amazon’s latest venture into healthcare, the integration of One Medical into its Prime service, marks a significant shift in the healthcare industry. With over 170 million Prime subscribers, Amazon’s move promises an affordable healthcare option at just $9 per month at a time when the nation faces a shortage in primary care, with demand significantly outweighing supply.

Delivering a scalable, financially viable model that can actually provide the necessary impact on health outcomes would have transformative effects on the industry. However, it remains to be seen whether Amazon can successfully navigate the complexities of healthcare delivery—a challenge that has stymied the company in the past....

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