Yahoo Finance June 30, 2021
Amazon took a different approach from companies like Apple, Google and Samsung when it launched its first health-centric wearable last year. The Halo band stood out as a screenless $100 wrist-band that required a monthly subscription for the bulk of its functions, and kicked up a ton of controversy with its tone-detecting feature. The company is continuing to deviate from industry trends like squeezing more sensors or adding more workout types and is instead rolling out a smartphone camera-driven service called Movement Health, which it announced earlier this month.
Movement Health is another way Amazon is distinguishing itself from the sea of other fitness offerings. Instead of just tracking your steps, heart rate and sleep, which the Halo wearable does,...