Forbes February 26, 2025
Alexa is getting a generative AI makeover, and it could be the biggest, most polished AI update to a product yet. The long-awaited new version of Amazon’s voice assistant is called Alexa Plus and it’s smarter, more personal and understands context better. It’s rolling out to Echo Show devices starting next month. While it costs $19.99 per month, it’ll be free for Amazon Prime members, which also includes access to the new Alexa website.
“While the vision of Alexa has been ambitious and incredibly compelling, right until this moment, we...
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