Amazon’s Buy With Prime Expansion Has Potential to Remake the eCommerce Landscape

PYMNTS.com January 11, 2024

In recent years, Amazon’s Buy With Prime program has undergone significant expansions, transforming the landscape for both the eCommerce giant and the retailers who join the initiative.

What started as a straightforward opportunity for merchants to sell listed products directly from their websites has morphed into a powerhouse of possibilities.

The evolution includes automated marketing integration and partnerships with heavy hitters like Shopify and Salesforce Commerce Cloud, presenting merchants with fresh avenues for revenue and elevating the Prime membership experience for customers.

A closer look at Amazon’s initiatives to expand the Buy With Prime feature reveals how it not only establishes a higher standard for merchants but also shapes new expectations for consumers.

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