Forbes July 25, 2025
Amazon has made a bold move in the world of wearable technology by acquiring Bee, a San Francisco startup known for its affordable, AI-powered wristband. The device passively listens, learns from your day-to-day conversations, and offers helpful prompts—hands-free. Say you mumble about a meeting, and it shows up on your calendar. Mention you’re low on groceries, and you get a reminder to stop at the store. Unlike Amazon’s earlier attempts at wearables, Bee isn’t about tracking steps—it’s about bringing proactive, intelligent assistance into your daily routine.
Why does this matter? Amazon has tried wearables before—with mixed results. Its Halo Band fitness tracker was discontinued in 2023, and while Echo Frames (its smart glasses with Alexa built-in) are still around, they’ve...
Today's Sponsors
Today's Sponsor