Amazon’s Bid to Get Smart Glasses Right
PYMNTS.com September 26, 2023
Smart glasses have long been the stuff of science fiction dreams, promising a future where we can seamlessly integrate digital information and augmented reality into our daily lives. However, despite numerous attempts by tech giants and startups, smart glasses have consistently failed to take off in the consumer market. This lackluster reception can be attributed to several missing elements that have hindered their adoption.
Amazon introduced its own version of smart glasses called Echo Frames last week. These glasses are designed to seamlessly integrate with Alexa, aligning with the company’s vision of on-the-go ambient technology. This technology enables customers to stay connected while effortlessly blending into their lifestyle when not actively in use. Will it have the power to...