PYMNTS.com May 2, 2025

Amazon has rolled out Alexa+, the new version of its voice assistant, to more than 100,000 users so far, Amazon CEO Andy Jassy said Thursday (May 1) during the company’s quarterly earnings call.

Alexa+ will be made available to more users in the coming months, Jassy said. It is now starting to roll out in the U.S. and will be expanded to other countries later this year.

The new version of the voice assistant is being made available on an Early Access basis, beginning with customers who sign up to be notified and own an Echo Show 8, 10, 15 or 21 and then expanding to more Echo customers over time, according to the Amazon website.

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