PYMNTS.com November 4, 2024

Amazon has launched an initiative to expand the reach of its Generative AI Innovation Center.

The Generative AI Partner Alliance, announced by Amazon Web Services Monday (Nov. 4), is designed to give customers access to a network of systems experts and consulting firms to help them deploy generative artificial intelligence (AI) solutions.

Introduced last June, the Generative AI Innovation Center (GenAIIC) has worked with customers including DoorDash, Nasdaq and the PGA TOUR, Amazon said in a news release.

“At the GenAIIC, our approach focuses on empowering customers to identify and refine AI use cases that deliver tangible business value,” said Sri Elaprolu, head of the center.

“We focus on developing end-to-end solutions and customizing foundation models when necessary to address...

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