CNBC February 26, 2025
Key Points
– Amazon announced a long-awaited revamp of its Alexa digital assistant.
– The company has been working for years to overhaul Alexa with generative AI features.
– Amazon established an early lead in AI voice software, but the rise of OpenAI’s ChatGPT has made Alexa and other assistants like it appear outdated.
Amazon on Wednesday announced a long-awaited overhaul of its Alexa digital assistant and will charge a monthly subscription fee to access it.
The revamped service, which Amazon is calling “Alexa+,” is powered by generative artificial intelligence, Panos Panay, the company’s senior vice president of devices and services, said on stage at an event in New York.
For the first time, Amazon will charge users to access...
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