PYMNTS.com March 31, 2025
Amazon launched an AI agent on Monday (March 31) that can use a web browser to do things like shop for products and services on behalf of users. It can even place the order for you.
Called Nova Act, the new artificial intelligence (AI) model can navigate, interact with and act on web content without constant human oversight. Basically, it can mimic what human users do when they use a web browser.
For example, it can search for products, add items to a cart, check out and pay for the order. It can also track specific products across eCommerce sites to compare prices and monitor for price discounts. It can do things like update a consumer’s billing information across retail...
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