PYMNTS.com December 8, 2025
Agentic AI’s intersection with devices like phones, speakers and personal assistants hadn’t been visited much in the Prompt Economy. At least that was the case, up until last week when we heard from an upgraded Alexa+.
Amazon’s newly rebuilt Alexa+ represents a significant shift toward agentic AI, according to Wired. The article reports that Amazon redesigned Alexa around generative AI to move beyond scripted commands and toward autonomous task execution. This rearchitecture required solving complex integration challenges across tens of thousands of devices and services, as well as combining multiple large language models into a coordinated system capable of sustained, natural conversation. Wired notes that Amazon’s internal collaboration across AWS, Devices & Services, and its AGI teams gave Alexa+ the...
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