Forbes November 8, 2023
Amazon unveiled its latest healthcare play on Wednesday: offering steeply discounted memberships to One Medical, the primary care company it acquired this year for $3.5 billion, to its tens of millions of Amazon Prime U.S. customers. It’s another in a series of experiments by the retail behemoth to carve off a slice of the $4.3 trillion U.S. healthcare market. But it also appears to be competing against some of Amazon’s other health offerings, which could complicate its strategy to become a major healthcare player.
The current list price for a One Medical membership is $199, which gets a person access to unlimited 24/7 virtual visits. The new Prime benefit is around half off with One Medical memberships for $99 a...
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Topics: Digital Health, Patient / Consumer, Primary care, Provider, Retailer, Technology, Telehealth