Becker's Healthcare February 5, 2024
Molly Gamble

Amazon has redesigned offerings and add-ons for Amazon Prime users, including a $9 per month healthcare supplement, that can obscure the apples-to-apples value of the subscription’s price tag.

So is the take from Nicole Nguyen, personal tech columnist at The Wall Street Journal.

Amazon Prime launched in 2005 as an Amazon membership service offering free two-day shipping. Ms. Nguyen analyzed how the annual fee for Amazon Prime went from $79 a decade ago to $139 today. “If you adjust for inflation, Amazon Prime’s 2005 fee of $79 is about $127 in today’s dollars, less than the current $139,” she writes.

Amazon launched in November an option for Prime users to add on One Medical memberships for $9 per...

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