PYMNTS.com August 30, 2024

Amazon is turning to Anthropic’s artificial intelligence (AI) model Claude to power the revamped version of its voice assistant, Alexa, according to sources familiar with the matter.

The new version of Alexa, called “Remarkable,” is set to be released in October and will utilize generative AI to answer complex queries. Amazon plans to charge a monthly fee of $5 to $10 for the Remarkable version, while still offering the free “Classic” voice assistant.

The move to partner with Anthropic is notable for Amazon, as the company typically relies on its own in-house technology to maintain control over the user experience, data collection, and customer relationships. According to Reuters, the decision came after initial versions of Remarkable Alexa using in-house software...

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Topics: AI (Artificial Intelligence), Technology, Voice Assistant
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