Forbes October 14, 2024
It all started with books, when Jeff Bezos dreamed of modernizing the marketplace and wanted to shift away from the age-old concept of brick-and-mortar bookstores. The idea was rapidly successful, and stores suddenly had to begrudgingly fight for their claim to exist as they encountered a new truth: consumers overwhelmingly preferred the convenience and ease of online shopping. Soon, this small success rapidly ballooned into the world of retail, propagating Amazon to the e-commerce and consumer retail behemoth that it is today.
Although the company had humble beginnings, over the last two decades, Amazon has created massive disruption across a variety of industries and has truly transformed and redefined the practice of online retail. Now, the company is striving to...
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