Amazon May Charge For Alexa: Report Suggest Major Overhaul Of AI Assistant

Forbes June 21, 2024
Robert Hart

Topline

Amazon is considering charging customers up to $10 a month for a revamped, AI-enabled version of its currently free voice assistant Alexa, Reuters reported Friday, suggesting a major overhaul for the money-losing service is on the horizon as the retail giant fights to remain competitive in the generative AI race.

Key Facts

What Is “revamped Alexa” And Why Would People Pay For It?

While company leaders have announced plans to update and refresh Alexa, few details have been made public about what this actually means. It is expected that Alexa’s conversational abilities will be more sophisticated and customers will be able to use the embedded AI to help with shopping and other tasks like writing emails and ordering food,...

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