Amazon launches generative AI tool to answer shoppers’ questions
CNBC January 16, 2024
Key Points
– Amazon is testing an artificial intelligence tool that lets shoppers ask questions about a specific product.
– The feature could keep shoppers from scrolling through pages of reviews or reading through a listing to find information about an item.
– The company has been experimenting with AI to summarize reviews and to help sellers with tools such as AI-generated images for advertisements.
Amazon is rolling out an artificial intelligence tool that can answer shoppers’ questions about a product, a spokesperson confirmed, as the company continues to experiment with generative AI.
The new feature in Amazon’s mobile app prompts users to ask questions about a specific item. It then returns an answer within a few seconds, primarily by...