Amazon launches fixed pricing for treatment of conditions such as hair loss. Hims & Hers stock drops 24%

CNBC November 14, 2024
Ashley Capoot

Key Points

– Amazon announced Prime members can access new upfront pricing for treatment of five common conditions, such as erectile dysfunction and men’s hair loss.

– The move places the company in competition with other direct-to-consumer marketplaces including Hims & Hers Health and Ro.

– Prime members will pay for a consultation with a clinician and the medication, but there are no additional fees.

Amazon on Thursday announced Prime members can access new fixed pricing for treatment of conditions like erectile dysfunction and men’s hair loss, its latest effort to compete with other direct-to-consumer marketplaces such as Hims & Hers Health and Ro.

Shares of Hims & Hers fell as much as 22% on Thursday, on pace for its...

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